Portfolio
Pieces
Product & Digital Marketing
Customer Case Study
Company: Preteckt AI-Predictive Maintenance
Project Background: Customer Case Study
Challenge: New York City Transit sought to reduce road calls, improve vehicle uptime, and gain real-time diagnostics while vehicles were in operation.
Solution: They partnered with Preteckt, an AI-powered predictive maintenance company, to launch a pilot project designed to optimize fleet performance and maintenance processes.
Results:
The pilot delivered exceptional outcomes, with NYC Transit reporting:
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43% reduction in labor hours
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24% savings on parts
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30% decrease in road calls
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853 preventable road calls
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498 preventable repeat incidents
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76% increase in productivity
This initiative highlighted the transformative impact of predictive maintenance technology in enhancing operational efficiency and reducing costs.
Sales Enablement & Marketing Campaign
Company: TransTrack (A Constellation Company)
Project Background: The goal was to enhance lead generation, create a dynamic and transparent sales pipeline, and drive meaningful engagement with prospects.
Challenge: We faced budget constraints and the need to train staff while operating with a lean team, making efficiency and adaptability critical.
Solution: We implemented a dynamic CRM seamlessly integrated with our website and email platforms. This enabled streamlined deal tracking, effective lead nurturing, and substantial improvements in email engagement metrics, including open and click-through rates.
Results: The initiative delivered exceptional outcomes, accelerating pipeline velocity by 24% and increasing overall sales by 45%, successfully achieving and surpassing company objectives.
Marketing Campaign
Company: Preteckt AI-Predictive Maintenance
Project Background: To support our continued expansion into new verticals, we set our sights on entering the motorcoach market.
Challenge: The motorcoach market was already crowded with competitors claiming to leverage AI and machine learning in their solutions. To succeed, we needed a campaign that differentiated our offering and captured attention in a saturated market.
Solution: We developed and executed a comprehensive, multi-channel campaign tailored to this niche. The strategy included targeted social media efforts, strategic cold calling, and a robust email outreach plan. This involved both engaging cold leads and nurturing relationships with existing prospects to maximize impact.
Results: Our campaign delivered outstanding results, increasing coach fleet sales by over 52% and significantly expanding our sales pipeline with new opportunities.
Marketing Campaign including A&B testing, SEO Optimization and Lead Nurturing
Company: TransTrack (A Constellation Company)
Project Background: Low website traffic was contributing to declining sales, necessitating a strategic approach to re-engage customers and drive conversions.
Challenge: We needed to increase website views, guide users through the sales funnel, and nurture leads effectively—all while operating within the constraints of the existing budget.
Solution: To address this, we launched the "TransTrack: Who We Are" and "TransTrack Explainers" campaigns. These initiatives featured a mix of engaging content, including informative videos, SEO optimization, commercials, and blog posts. The campaigns were designed to re-engage customers, boost brand visibility, and nurture leads through the funnel.
Results:
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Achieved a 10% increase in organic impressions.
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Boosted engagement rates by 40%.
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Successfully met sales targets by acquiring new clients and upselling existing ones.
This project underscored the power of targeted content and SEO strategies in driving measurable business outcomes.
Public Relations & Communications
Public Relations Campaign
Company: Corpus Christi Regional Transportation Authority
Project Background: The goal was to improve public sentiment, increase positive mentions, and foster greater community engagement.
Challenge: The agency faced significant public backlash, resulting in negative sentiment and mentions that impacted its reputation and community trust.
Solution: We launched a comprehensive PR and communications campaign focused on rebuilding trust and awareness. Key actions included:
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Promoting public awareness of transportation access and special offers.
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Revamping the website to enhance user experience and accessibility.
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Transforming the brand voice across all media channels to be more approachable, inclusive, and community-focused.
Results:
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Achieved a notable increase in positive public mentions and interactions.
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Boosted website traffic and page views significantly.
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Reestablished a stronger connection with the community, restoring trust in the agency.
This project demonstrated the power of strategic communications in shifting public perception and enhancing brand reputation.
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Informational Booklet for Grants and Legislature
Company: Corpus Christi Regional Transportation Authority
Project Background: Apply to our local and federal leaders to change legislation and receive grant funding.
Challenge: The state guidelines prohibited the CCRTA from working with Texas A&M-Corpus Christi University to test Autonomous Vehicles (AV) in conjunction with the Unmanned Aircraft program.
Solution: We worked with various local and state leaders. We lobbied at Congress and sent our book with different AV possibilities so they could make an informed decision.
Results: We successfully pleaded our case, along with other transit authorities, received grant funding, and tested the vehicle with the University.
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Media
Please see a collection of publications, press releases, feature stories, and media pieces.
Please click on the images to be taken to the pieces placed in the media. More are available upon request.
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Videos & Commercials
Explore a collection of informational videos, commercials, explainer videos, and testimonials from various campaigns and organizations that I have helped craft in various ways.
Each of these videos played a pivotal role in:
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Driving growth,
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Boosting sales,
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Enhancing brand awareness,
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Improving brand reputation,
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And simplifying complex ideas into easily digestible content.
Community Partnerships to Increase Awareness and Positive Sentiment
Company: Corpus Christi Regional Transportation Authority
Project Background: Our goal was to increase ridership, highlight the benefits of public transportation, and emphasize our role as an integral part of the community.
Challenge: In South Texas, public transportation faced a deeply negative perception. Overcoming this stigma required a fresh approach to reshape the narrative and foster community trust.
Solution: I partnered with local nonprofits, businesses, and the military to transform our buses into mobile billboards that celebrated pillars of the community. This initiative was supported by a guerrilla marketing and public relations campaign that highlighted local benefits and showcased partnerships with prominent organizations, including:
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Selena Quintanilla’s Fiesta de la Flor: Collaboration with the Corpus Christi Convention and Visitors Bureau and the Quintanilla Foundation.
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Corpus Christi Army Depot: Honoring Red Ribbon Week.
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NAACP: Celebrating Black History Month.
Results:
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Achieved a 13% increase in ridership.
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Doubled public sentiment positivity through increased media mentions.
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Increased community engagement by 100%, as measured by social media interactions and campaign participation.
This campaign boosted ridership and transformed the community's perception of public transportation as a vital and celebrated resource.
